A brand awareness campaign for ABTA to increase awareness among 18 - 24 year old holiday bookers, whilst still talking to families and +55s.
I created a set of characters to represent all of the target audiences and designed a set of scenarios for each character. I designed print ads, web banners and social posts for each of the characters, as well as storyboarding animations for 2 of the target audiences.
I worked alongside the Creative Director.
Agency: Big Kid