Cats Protection wanted to produce four facebook static ads to encourage donations in memory of loved cats and cat owners. Two ads were to focus on cats in memory and two to focus on cat-people in memory. Each route needed an idea around looking for a way to remember loved ones, and looking for a way to celebrate the memory of loved ones. The different executions were for testing purposes.
I worked with the copywriter to create the ads using the cats-in-memory motif alongside emotive typography and imagery.
Agency: The Good Agency