Leaflets explaining the 3 career programmes available at Taylor Wimpey: Graduate Programme, Apprenticeship Programme or Management Trainee. To be picked up by 14-18 year olds at various Careers fairs around the UK.
I was responsible for creating a look and feel for Career Journeys. I also created a brand identity for Career Journeys by Taylor Wimpey to be used across the 3 different career programmes.
The hand drawn elements add a playfulness to appeal to the target audience.
Agency: Big Kid